Advertising Solutions

Baracoda Media advertising solutions, combining the great potential of Internet and mobile radio with highly attractive inventory packages, give advertisers the ability to reach their targeted customers in any location at any time.

Baracoda Media offer exclusive Internet and mobile radio advertising solutions with key radio players and more than 8,5 million unique listeners per month.

The fisrt Internet advertising network making possible the targetting of radio listening behavior (business, music, sport) thanks to Internet and mobile usage.

Our offer : Rich, powerful, targeted inventory packages

Taking advantage of their online radio market expertise, Baracoda Media put on offer pre-roll advertising spaces for synchronized audio/display adverts.

Preroll synchronized audio/display adverts advantages

The synchronized audio/display advertising format combines the power of audio spot through auditory memory with the measurability of clickable banner display.

 

Baracoda Media has chosen to use AdsWizz adserver technology solutions which guarantee accurate and effective campaign management.

1. Centralised trafficking : entire advertising space management executed from only one interface

2. Multi-criteria targeting : AdsWizz interface allows the following targeting : • Customer : age / gender / browser / operating system / languague • Geolocation : continent / country / region / city • Time : date / day / hour • Number of impressions • Cookie capping (web) & ID terminal (mobile)

3. Measure of effectiveness : the AdsWizz technology allows click through rate measurement

4. Accurate campaign reporting

Baracoda Media propose customer interest based inventory packages:

  • Music Pack
  1. Impressions & Reach : > 7,2M impressions per month ~2,4M listeners per month.
  2. Customer profile : Music fan aged 15 to 49.
  3. Affinities : Music, concerts, video games, Mp3 players & mobile phones.
  • Business Pack
  1. Impressions & Reach : > 3,1M impressions per month ~ 1,1M listeners per month.
  2. Customer profile : Urban, executive, aged 25 to 49.
  3. Affinities : Travel, news, fashion, food, beauty products, car, motorcycle, high-tech & telecoms.
  • Sport Pack
  1. Impressions & Reach : > 2,9M impressions per month ~ 1,1M listners per month.
  2. Customer profile : Sport fan, aged 15 to 49.
  3. Affinities : Sport, betting, sport events, competition, sportswear, sport equipment.
  • iPhone only Pack
  1. Impressions & Reach : > 6,2M impressions per month ~ 0,5M listeners per month.
  2. Customer profile : Urban, trends prescriptors, aged 15 to 49.
  3. Affinité : Fashion, news, travel, fairs & exhibitions, car, motorcycle, high-tech & new technologies.

Baracoda Media also offer « a la carte » packs based on the following criteria:

  • Customer : age / gender / browser / operating system / language •
  • Geolocation : continent / country / region / city •
  • Time : date / day / hour

 

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Further information about our advertising offers:

please, contact our advertising team

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