BUSINESS CASE
Setting up & development of Orange FT multi-support radio service Liveradio, now the largest online radio aggregator with over 11,000 radio stations and 5,000 podcasts, available on smart phones as well as through all Orange FT European webportals, Vista gadgets, WiFi radio devices and all Internet connected LG TV sets.
Objective : To set up, develop, monitor and manage of Liveradio on multiple interfaces and supports (web portal, WiFi radio device and widgets) in line with the service evolution requirements (smartphone applications, Vista/iGoogle widgets, LG TV service, etc.)
Action : At the beginning of 2007, Baracoda Media set up Liveradio on a dedicated web portal and WiFi radio devices via its media platform. Baracoda Media’s main objective remains to fulfil all client service evolution requests and also be present in all new product and new technology markets, as with the Liveradio iPhone application in 2008, or with the Liveradio iGoogle widget in 2009.
The Baracoda Media database contains over 11,000 radio stations and 5,000 podcasts from all over the world. Through Liveradio, Baracoda Media manages 90,000 unique listeners per day (including 60,000 through mobile services) and 800,000 unique listeners per month (including 385,000 through mobile services), with an average streaming session duration of 45 minutes on the Liveradio iPhone application.
Liveradio, designed & developed by Baracoda Media in collaboration with Orange FT, continues to emphasize its efforts & technological investment in new innovative interfaces: now available on smart phones, WiFi radio devices, Vista/iGoogle widgets, Liveradio webportals, and all Internet connected LG TV sets…
Liveradio, is now the largest French radio & podcast aggregator and is focusing its efforts on entering new markets, with Baracoda Media’s platform enabling Liveradio to deliver enriched content.
With Liveradio, Orange can offer:
- Access to thousands of radio stations and podcasts from all over the world
- Enriched content with more and more content information
With Liveradio, Orange benefits from:
- Enhanced brand value and market presence
- Detailed usage & audience statistics
Further information about Liveradio!
Click here to download your Liveradio app for free!
